Campaign features hot gay men and lesbians and stereotypical frumpy straight couples.
Oh GOD, those outfits.
Whelp, turnabout is fair play?
Interesting strategy for a campaign targeting gays. I'm assuming the ads wont be running in Field & Stream or Good Housekeeping.
As a straight man living in New York City, I find the ads mildly amusing, but I'm not the target.
Gays and lesbians — please weigh in in the comments.
Ad agency: R&R Partners, Las Vegas.
The couple is clueless to all the gay guffaws and snickers...
The straight man's outfit would make any gay man throw up in his mouth a lot.
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