Friday, October 5, 2012

BuzzFeed - Latest: First World Problems Read By Third World Kids

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thumbnail First World Problems Read By Third World Kids
Oct 5th 2012, 15:32

From Haiti. It's a new TV commercial for Water Is Life.

Does turning an ironic meme into a serious PSA work? I'm on the fence here, a place I never sit. I want it to work. Badly. And the First World Problems the ad agency collected are good ones. I just think the commercial is missing something. More humor, more seriousness, a different setting. Something. What do you think?

Ad agency: DDB NYC.

Skeptical Third World Kid is skeptical about this campaign working.

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