From Haiti. It's a new TV commercial for Water Is Life.
Does turning an ironic meme into a serious PSA work? I'm on the fence here, a place I never sit. I want it to work. Badly. And the First World Problems the ad agency collected are good ones. I just think the commercial is missing something. More humor, more seriousness, a different setting. Something. What do you think?
Ad agency: DDB NYC.

Skeptical Third World Kid is skeptical about this campaign working.
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